Ello – FB alternative

OK, so the Jury’s out on this one so far.

I had word of a new social network about a month back, I can’t  remember exactly where, but since then a few more posts on blogs and press made me more interested.


is a new social networking site, very minimal in design, and at first glance, probably more suited to visual posting, but just as adequate for text updates.

The primary interest for me though is their basic manifesto.  IE, that they aren’t building it to monetise the posts, and that there won’t be any advertising.

Normally on the internet, an old adage holds true, that if something looks too good to be true, it usually is.  Ello makes the claim that they’ll maintain the finances for the site by charging for access to premium functionality.

I mean, at the end of the day, if you’re paying for it, and it’s profitable, would you need to be greedy and exploit the data and users?  Certainly doing so to paying punters would be fatal.

So, I’m going to stick with it for a while, and see where it goes.  certainly as an “anti facebook”, if it sticks to its manifesto, I will be impressed, and very pleased.

“you are not a product”

damn right.

I had an invite from a facebook friend fired over to me, and I have a slot at https://ello.co/lojacked

It’s not decentralisation, but as an antidote to “big data”, it’s a start.


Sadly, invites for the site have already gone up on ebay, so you can dodge the word-of-mouth style of being brought into the fold.  I believe the whole idea of the invites system if done properly would mean that only people you know, and would benefit from the system would get on.  Obviously, if you want to spam the crap out of everyone, all you have to do is buy your way in on ebay.  Sad really, but also inevitable, I suppose.


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